Aeryx
https://www.facebook.com/profile.php?id=100086095861832
Project Type: Branding and Packaging
Background: Aeryx is a startup brand that specializes in badminton sporting goods.
Objective: Client wanted to create a brand that was as simple yet premium as Yonex, which is a top sports equipment brand. They also instructed me to create a packaging for their badminton shuttlecock packaging to kickstart their brand.
Aeryx's main brand element is a three-stripe with one stripe ahead of the others. This is meant to symbolize competition and that Aeryx wants you to be on top.
Main Logo
The letter "A" in Aeryx has a silhouette of a shuttlecock inside.
Color Palette
Alternate Logos
Fonts
Client wanted two variations of their product; the Club series and Tourney series. The Tourney series would be the more expensive and premium variation, hence branding it with gold.Â
Badminton shuttlecock packaging
Sports Equipment
