Persons with Myasthenia Gravis Society of the Philippines
https://www.facebook.com/PMGSocietyPH
Project Type: Rebranding
Background: PMGSP is a small non profit organization for people with the Myasthenia Gravis autoimmune disease. Myasthenia gravis is an autoimmune disease characterized by muscle weakness of the voluntary muscles. The more these muscles are used, the more they weaken.
Objective: To rebrand PMGSP's identity. Client wanted a cleaner and modern visual.
Old Logo
The old logo had too much detail and colors
Initial Drafts
I made 2 variations that would make use of symbolisms of MG and the fact that PMGSP is a Filipino society.
New Logo
Client chose the first variation and I refined it. The logo symbolizes a snowflake because MG is often referred to as "the snowflake disease" which means that MG affects each person differently and likewise, treatment must be individualized.
Color Palette
Logo Symbolisms
Pattern
Fonts
Business Card
Collaterals
